Ablaze 07/20/17

This is just a fun little brand identity that I created on a whim. I imagine it as being some sort of tech company, or maybe a music festival. It’s geometric enough to look clean and modern, but it doesn’t give off the hyper-calculated vibe that many geometric logos have.

My favorite element is the single lick of flame on the upper left. Somehow adding it in really seemed to bring the logo to life.