Here are some examples of the graphics being used to promote Art in the Park 2018. The idea behind the campaign is pretty simple: Use bright, striking colors to earn viewers’ attention and communicate summer fun in a way that isn’t cheesy. We’ll be everywhere from the web to billboards. I had a lot of fun illustrating this and playing around with colors.
I’m really excited about the colorful, dynamic look, and I’m looking forward to seeing how the campaign really goes. The graphic above is the reference graphic I’m using to base the ad materials off of and below are a print ad and web ad that I’ve already sent off.